In the 1930s, when American detergent companies began sponsoring radio dramas and later television serials aimed at housewives, little did they know how much these "soap operas" would influence the world. For generations of viewers, serials like "Guiding Light" and "As the World Turns" shaped opinions of life in capitalist, democratic societies.
The Soft Power in Soap Operas
The Soft Power in Soap Operas
The Soft Power in Soap Operas
In the 1930s, when American detergent companies began sponsoring radio dramas and later television serials aimed at housewives, little did they know how much these "soap operas" would influence the world. For generations of viewers, serials like "Guiding Light" and "As the World Turns" shaped opinions of life in capitalist, democratic societies.
Keep reading with a 7-day free trial
Subscribe to Asia Sentinel to keep reading this post and get 7 days of free access to the full post archives.