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The Soft Power in Soap Operas
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The Soft Power in Soap Operas

Our Correspondent
Jun 04, 2010
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The Soft Power in Soap Operas
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In the 1930s, when American detergent companies began sponsoring radio dramas and later television serials aimed at housewives, little did they know how much these "soap operas" would influence the world. For generations of viewers, serials like "Guiding Light" and "As the World Turns" shaped opinions of life in capitalist, democratic societies.

But for …

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