On Soft Power

The term “soft power” was first coined in a 1990 book by Joseph S. Nye Jr. of Havard University. He then expounded on the concept in his 2004 book Soft Power: The Means to Success in World Politics. Nye explains power as being the ability to influence others’ behavior to get the outcomes one wants in one of three ways: (1) coerce them with threats, (2) induce them with payments, and (3) attract or co-opt them.

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