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On Soft Power
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On Soft Power

Alice Poon
Feb 18, 2010
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On Soft Power
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The term “soft power” was first coined in a 1990 book by Joseph S. Nye Jr. of Havard University. He then expounded on the concept in his 2004 book Soft Power: The Means to Success in World Politics.

Nye explains power as being the ability to influence others’ behavior to get the outcomes one wants in one of three ways: (1) coerce them with threats, (2) i…

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