Hard Cheese! Authentic is the New Luxe

The term ‘mass luxury’ is a contradiction. It makes no sense, except of course in marketing parlance, when it becomes potent. True luxury in the consumerist Edwardian sense – a Fabergé egg let’s say, comprising beautiful and supremely well-crafted objects of rare originality are probably something that common or garden millionaires today will never get to see. The alpha and omega of luxury goods available to the public in shops runs the gamut from the affordable starter-for-one, the branded T-shirt, or box of chocolate truffles, through the dinky single diamond Dior necklace, as uniform corporate adornment, to the well-made Hermés handbag. Beyond that - true couture disappears from sight, except in art books, museums and the auction room.

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