For at least 50 years, the world's salesmen have been mesmerized - largely to no avail - with the idea of 1.3 billion Chinese consumers, a market so vast it is almost unimaginable. It has also mostly been a market too tough to crack. Today, however, as the government actively pushes for a shift away from an export-led economy, China is expected to become the world's second-biggest consumer market, with enough purchasing power to buy nearly a seventh of the world's total products by 2015 - two years from now, finally providing vast opportunities for both global and domestic merchants.
China's Imperial New Consumers
China's Imperial New Consumers
China's Imperial New Consumers
For at least 50 years, the world's salesmen have been mesmerized - largely to no avail - with the idea of 1.3 billion Chinese consumers, a market so vast it is almost unimaginable. It has also mostly been a market too tough to crack. Today, however, as the government actively pushes for a shift away from an export-led economy, China is expected to become the world's second-biggest consumer market, with enough purchasing power to buy nearly a seventh of the world's total products by 2015 - two years from now, finally providing vast opportunities for both global and domestic merchants.