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China's Imperial New Consumers
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China's Imperial New Consumers

Our Correspondent
Apr 27, 2013
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China's Imperial New Consumers
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For at least 50 years, the world's salesmen have been mesmerized - largely to no avail - with the idea of 1.3 billion Chinese consumers, a market so vast it is almost unimaginable. It has also mostly been a market too tough to crack.

Today, however, as the government actively pushes for a shift away from an export-led economy, China is expected to becom…

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