Know Thine Enemy is the famed dictum of the renowned Chinese military thinker Sun Tzu. He took for granted something even more crucial: know thyself. Yet, Americans routinely ignore that latter counsel – at their growing peril. That uncomfortable truth becomes abundantly clear when immersing oneself in the dense cable traffic revealed to us by WikiLeaks. Their exposure of the mindset and outlook of the country's policy-makers and diplomats is more telling than any of the details. For it reveals who we are, who we think we are, and how that self conception is out of line with both world realities and others' perceptions of us.