'Unseen Thailand' Slogan: Unintended Meaning…

Thailand was once known to the world as the Land of Smiles. When tourism promotion was the order of the day, the term "Amazing Thailand" was invented, but only to be later reworded as “Unseen Thailand.” Perhaps the discarded “Amazing Thailand” could be revived to characterize Thailand’s predicament, a country currently undergoing the latest political re-transformation, which represents a regression from the political transformation of 1932 when the country was transformed from an absolute monarchy to a constitutional monarchy and the Thai people were able to exercise their fundamental rights in an election for the first time in Thai history.

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