Importing, distributing and retailing wine is a tough business and highly competitive – everywhere. In Asia it is hyper-competitive and in Hong Kong, with its recent zeroing-out of import duties, it has become insanely competitive. Here is a market that is arguably out of control and quite possibly the island might sink under the weight of wine flooding in to it. When duties were axed, the floodgates opened with every man and his dog importing wine direct from merchants and vineyards all over the world. Needless to say, the established Hong Kong merchants have taken a hit.