The Nano Story: Government's Cuddly Emb…

After a few fits and starts, on March 23*, Tata Motors launched its much publicized Nano, the world's cheapest car, with the first buyers expected to receive their cars in June, priced in Mumbai showrooms at Rs135,000-185,000 (US$2,700-3,600). They won't go cheaply, intensive publicity campaign aside. Those without air conditioning to combat New Delhi's 40 degree C temperatures will make up only 20 percent of the market.

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