The Great Shrinking of Australia's Medi…

A milestone of a dubious kind was passed in Australia recently when it was discovered that the number of public relations practitioners had for the first time exceeded the number of journalists actually working as reporters and editors. The trend has only deepened with more redundancies of journalists and offshoring of jobs at the country's oldest news publisher, Fairfax Media. Analysts are now watching and waiting to see if the latest gamble by Fairfax - the downsizing of its major newspapers, The Sydney Morning Herald (SMH) and The Age, from broadsheet to tabloid page-size and the hopeful embrace of digital "platforms" - can arrest what seems a downward spiral.

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