It was one of those only-in-Singapore moments. A state-backed marketing company is given the job of creating a campaign for the government’s new cashless transaction regime, called E-Pay. The firm hires a comedian to do impersonations of Malay, Indian and Chinese potential customers.
Singapore in ‘Brownface’
Singapore in ‘Brownface’
Singapore in ‘Brownface’
It was one of those only-in-Singapore moments. A state-backed marketing company is given the job of creating a campaign for the government’s new cashless transaction regime, called E-Pay. The firm hires a comedian to do impersonations of Malay, Indian and Chinese potential customers.