It was one of those only-in-Singapore moments. A state-backed marketing company is given the job of creating a campaign for the government’s new cashless transaction regime, called E-Pay. The firm hires a comedian to do impersonations of Malay, Indian and Chinese potential customers.
Singapore in ‘Brownface’
It was one of those only-in-Singapore moments. A state-backed marketing company is given the job of creating a campaign for the government’s new cashless transaction regime, called E-Pay. The firm hires a comedian to do impersonations of Malay, Indian and Chinese potential customers.
Create your profile
Only paid subscribers can comment on this post
Check your email
For your security, we need to re-authenticate you.
Click the link we sent to , or click here to sign in.