Asia Sentinel

Asia Sentinel

Share this post

Asia Sentinel
Asia Sentinel
Singapore in ‘Brownface’

Singapore in ‘Brownface’

Asia Sentinel's avatar
Asia Sentinel
Aug 10, 2019
∙ Paid

Share this post

Asia Sentinel
Asia Sentinel
Singapore in ‘Brownface’
Share

It was one of those only-in-Singapore moments. A state-backed marketing company is given the job of creating a campaign for the government’s new cashless transaction regime, called E-Pay. The firm hires a comedian to do impersonations of Malay, Indian and Chinese potential customers.

The impersonation kicks off a furor, with the minority races accusing t…

Keep reading with a 7-day free trial

Subscribe to Asia Sentinel to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Asia Sentinel
Publisher Privacy
Substack
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share