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Singapore in ‘Brownface’
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Singapore in ‘Brownface’

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Asia Sentinel
Aug 10, 2019
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Singapore in ‘Brownface’
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It was one of those only-in-Singapore moments. A state-backed marketing company is given the job of creating a campaign for the government’s new cashless transaction regime, called E-Pay. The firm hires a comedian to do impersonations of Malay, Indian and Chinese potential customers.

The impersonation kicks off a furor, with the minority races accusing t…

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