Jeremy Lin's Chinese Trademark Problems…

US Basketball phenom Jeremy Lin’s name seems set to become a Chinese household word before he has a chance to make it one himself. Marketing Daily, a Hong Kong-based industry trade magazine, reported Tuesday that Lin’s name was trademarked, apparently without his knowledge, by sports manufacturer Wuxi Rishing Sports Utility, in July 2010, well before the New York Knicks point guard became famous. The sports manufacturer Nike has a three-year contract with Lin in the United States. The National Basketball League also has a contract with Adidas which allows the German-based sports manufacturer to market its players’ apparel.

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