Girls' Generation and the New Korean Wave

As carefully as Korea, Inc. manufactures cars, televisions, containerships and washing machines, it is using those techniques to manufacture pop stars, according to a research paper by Ahn Shin-Hyun for the Samsung Economic Research Institute. The focus of Ahn’s paper is Girls’ Generation, a group of nine young women who are in large part responsible for spreading demand for K-pop, as it is known, beyond Japan and Southeast Asia to include North and South America, Europe, and the Middle East.

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