Gangnam Style? Korea Style!

South Korea has spent billions promoting its "nation brand," projecting its technology, soap operas and music. But what has driven up the country's soft power across the world as much as anything is "Gangnam Style." The Korean rapper PSY's galloping horse dance, hipster wannabe clothes and tongue-in-cheek attitude, offset by an irresistible and simple hook that even a three year old could mimic, became a sensation that made K-pop - and Korea itself - a global sensation.

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