The growing excesses of the Indian wedding industry, which have been chronicled in newspaper and television reports across the globe and spawned a multi-million dollar industry, have now resulted in a round-the-clock television channel, Shagun TV. "Marriage is indeed one of the biggest celebrations in an Indian's life," said Anuranjan Jha, Shagun TV's managing director, and the brains behind the channel. "The channel carries the same ﬂavor. It is for this reason that the largest F&B, apparel, jewelry, consumer durables and furniture players want a piece of this pie. With Shagun TV, we want to ensure that we set the pace for the changing face of the Indian broadcast industry."