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Asia Sentinel

Smoking ad in Indonesia Condemned

Our Correspondent
Aug 27, 2011
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Critics are reacting with outrage to an Indonesian billboard campaign by the tobacco company PT Sampoerna which, translated, says that “Dying is better than leaving a friend; Sampoerna is a cool friend.”

That is being interpreted as a statement that smokers would rather die than give up their cigarettes. And Indonesia is a country where indeed many do. A…

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