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REVEALED: how kopi luwak was found

REVEALED: how kopi luwak was found

Nury Vittachi
Mar 07, 2012
∙ Paid

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Asia Sentinel
Asia Sentinel
REVEALED: how kopi luwak was found
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DID YOU HEAR about the coffee which cost ONE WEEK’S WAGES per cup?

espresso-xl

No one wanted to buy the pricey kopi luwak recently on sale in Shanghai at 200 yuan a shot—which is about US$32, the average minimum weekly wage in Chinese cities.

The salesman was depressed. What to do? Cut the price?

Realizing that people are weird, he RAISED the price to a ridiculous 900…

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