The Indian government's new e-commerce guidelines, a gamble aimed at curtailing the sales clout of multinationals like Amazon and the Wal-Mart-owned Flipkart while trying to mollify its 25 million vexed brick-and-mortar merchants in an election year, have received little traction from the latter.
Politics Drives India’s Rules Curtailing E-Commerce
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Politics Drives India’s Rules Curtailing E-Commerce
The Indian government's new e-commerce guidelines, a gamble aimed at curtailing the sales clout of multinationals like Amazon and the Wal-Mart-owned Flipkart while trying to mollify its 25 million vexed brick-and-mortar merchants in an election year, have received little traction from the latter.