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Is Advertising Worth It?
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Is Advertising Worth It?

Our Correspondent
Apr 13, 2008
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Is Advertising Worth It?
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Only 50 percent of marketing is effective, according to the old aphorism, but nobody knows which half, so everybody keeps their spending at 100 percent. But what happens if marketers believe only 35 percent of their spending had no discernable effect on consumers in 2007 and that it was even worse on the Internet – on which 70 percent of spending probab…

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