Indian Men Put on a Pretty Face

Tall, dark and handsome? Make that tall, fair and handsome in India. While savvy brand managers have always cashed in on Indian women’s obsession for lighter skin by peddling a raft of `fairness’ products, they have now zeroed in on a new cache of clients – Indian men.

Didier Villanueva, country manager for L’Oreal India, was quoted recently as saying th…