Hutchison Whampoa’s Italian Telecom Challenge

When Hutchison Whampoa went into Italy in 2003 with 3 Italia, its 3G mobile operation, Hong Kong tycoon Li Ka-shing was betting he would be ahead of the game, enjoying first-mover advantage and laying claim to trend-conscious Italian consumers. But today his venture is under threat from new entrants and existing operators, who are beginning to counter t…