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The Hallyu Wave

South Korea’s government manufactures a global cultural phenomenon

Sep 14, 2022
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The Hallyu Wave
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By: Purple Romero

How did South Korea, a relative midget surrounded by two giant economies with deep and ancient cultures – China, the world’s second-biggest; and Japan, the third, with a threatening nuclear neighbor to the north – emerge as the world’s most effective exporter of cultural economy -- exporting pop culture, entertainment, music, TV dramas,…

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