Asia Sentinel

Asia Sentinel

Share this post

Asia Sentinel
Asia Sentinel
Coca Cola's Expensive "Milk"
Copy link
Facebook
Email
Notes
More

Coca Cola's Expensive "Milk"

Adrian Batten
Mar 29, 2015
∙ Paid

Share this post

Asia Sentinel
Asia Sentinel
Coca Cola's Expensive "Milk"
Copy link
Facebook
Email
Notes
More
Share

At a critical stage of Apple’s negotiations to hire Pepsi’s John Sculley as their new CEO back in 1983, Steve Jobs clinched the deal by asking Sculley “do you want to sell sugar water for the rest of your life, or do you want to come with me and change the world?”.

AS

Pepsi’s arch-rival Coca Cola took note of the implied yet universal sneer. Since then sal…

Keep reading with a 7-day free trial

Subscribe to Asia Sentinel to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Asia Sentinel
Publisher Privacy
Substack
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share

Copy link
Facebook
Email
Notes
More