Coca Cola's Expensive "Milk"

At a critical stage of Apple’s negotiations to hire Pepsi’s John Sculley as their new CEO back in 1983, Steve Jobs clinched the deal by asking Sculley “do you want to sell sugar water for the rest of your life, or do you want to come with me and change the world?”.

Pepsi’s arch-rival Coca Cola took note of the implied yet universal sneer. Since then sal…