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Book Review: Where are the great Asian Brands?
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Book Review: Where are the great Asian Brands?

Our Correspondent
Feb 02, 2011
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Book Review: Where are the great Asian Brands?
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(There is a strong chance that there will be great brands before very long, as the adjoining story on Chinese research and development points out.)

The Asian Century is on its way, but if the region keeps failing to produce great brands it's going be a long time coming, reckons the author of a new marketing book.

In The Brutal Truth About Asian Branding (…

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