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The Prince and the PR Man
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Written by Eric Ellis   
Wednesday, 01 April 2009

ImageO brave New Paper that has such people in it



The British comic troupe Monty Python famously described Aristotle as being 'a bugger for the bottle' in their cheeky Philosopher's Song sketch.

But had the Pythons' Flying Circus set their skits in Singapore, they might've found comic inspiration in the musings of one Clement Mesenas and Nepal's deposed Crown Prince Paras Bikram Shah, in Singapore's New Paper these past few days.

There, in all its glory, was an 'exclusive' interview by Mesenas with Paras, infamously Nepal's own 'bugger for the bottle' who's now exiled to Singapore after revolutionary Maoist republicans took control of Nepal.

As long-suffering Nepalis know too well, this one-time would-be 'living god' Paras doesn't mind the hard stuff himself, preferring the transformational Johnnie Walker Black Label. The patrons and owners of various Kathmandu nightclubs know better, to their peril, for the Harley-riding prince and his friends used to let lawlessly loose on the town after a big night on the sauce at the palace. Nepalis have died because of Paras' carousing.

No longer. The grasping Shahs were removed of their entitlement, their monarchy and Nepal last year by Prachanda and his fellow ascetic travellers. But Paras was and remains one of Nepal's most reviled figures. Unlike his father, who 'retired' quietly as a commoner to a villa outside Kathmandu, Paras felt compelled to seek comfortable refuge in Singapore, where he drives an Audi and a Lamborghini (provided by relatives, he claims) and where one hopes he has developed rather more sober pursuits than the boozing and gun-toting he was notorious for in Kathmandu.

In Mesenas' interview, which seems designed to re-launch Paras as a political player in the country's tortuous struggle for power, Paras outlined a web of palace intrigues which culminated in the infamous 'Blood On the Snows' regicide of June 2001 at Kathmandu's Narayanhity Palace by, as goes the official version of the tragic events, Paras' predecessor as Nepal's Crown Prince, his cousin Dipendra.

But this wasn't just a regicide - the act of killing a monarch - in this case Nepal's popular King Birendra. It seems it was also a patricide (Birendra was Dipendra's father), a matricide (his mother Aishwarya was wasted), a sororicide (his late sister Princess Shruti), a fratricide (his brother Nirajan too), an avunculicide (his murdered uncle Prince Dhirendra) and whatever the correct 'cides are for aunts and in-laws and cousins. There were ten royal victims in total, including Dipendra himself, who survived the massacre for 56 hours to become King before succumbing to his wounds. So add another regicide as well and, per that much-disputed official version, Dipendra's suicide.

In the Mesenas interview at Paras' Singapore penthouse, Paras says he decided to open up because "the Nepali people need to know the truth." The New Paper writes that Paras "now wants to clear his name" about "the ugly rumours of his involvement in the incident."

But what truth? Such is their hatred of Paras, most Nepalis conspiratorially believe he and his deposed father, the ex-King Gyanendra, had a role in engineering the massacre of their relations as part of a power grab to put their part of the family in line in for the throne. But these seemed details too far for Mesenas, in the glossing of Paras' dubious past.

In the interview, Paras claims his royal relations had been arguing over an arms deal for the Royal Nepali army. Dipendra favoured a German assault rifle, whereas the King fancied an American supplier. Paras seems to suggest his cousin would've earned a massive kickback if the army had gone with the German weapons. Mesenas cites Dipendra's other reasons; that Birendra never consulted Dipendra in 1990 when transforming Nepal from the absolute monarchy Diprendra was set to inherit to a quasi-democratic constitutional monarchy. And then there was Dipendra much-discussed romance with a member from the Shahs' rival Rana clan, which apparently displeased his parents.

That's all very well, and the articles' publication have titillated the Nepali intelligentsia, those at least who are able to access the internet during the average four hours a day the monarchy's Maoist successors turn the power on, in one of the world's poorest and least technologically-enabled countries.

But what is more interesting about Mesenas' interview, and revealing so as to place, at the very least, a critical shadow over its credibility, was not so much that Paras was talking about the massacre publicly for the first time, it was that he decided to do so in Singapore. By all accounts not a particularly bright man, the 37 year-old Paras would at least know, or be advised (by Mesenas?), that there are few better places to have an advantageous story published about oneself than in Singapore's clubby media, where standards and placement can depend on who you know.

The Mesenas interview with Paras was not some 'world scoop' exclusive by a respected independent journalist, inasmuch as any exist in Singapore's hyper-control regime. It was enabled by a well-practiced public relations professional – Mesenas – with a history and connections in the Singapore media extensive enough that he was able to write the piece himself, and get it published. No self-respecting media outlet would publish an article with so many holes in it, and so little context, and particularly sourced from an external contributor working in public relations. But Singapore lacks the media that most of us would recognise as reliable and independent, hence it's the perfect place to get a snowjob published.

And what better person to effect that that someone like Mesenas, the director - 'editorial and advisory' - with the Singapore public relations firm Bang, which promises 'effective media communications solutions'? (Among Bang's clients is the Singapore government's Media Development Authority, which regulates and censors Singapore's media).

Mesenas' involvement with Paras raises questions as to whether Paras, or his connections, paid or retained Bang and or Mesenas to act in his editorial interest. Is this self-serving article published in a tame newspaper – the New Paper is not the New York Times – cash for comment? It smells a lot like it. The Paras article is a great many things, and journalism is not any of them.

Asia Sentinel sent the following questions to Mesenas at Bang;

1. Are you or your firm hired or retained by Paras or related parties to him?

2. Why did you, as a PR operative, write the article, and not a journalist at The New Paper?

3. Why was there no contextual discussion in the article of the reasons why Paras now lives in Singapore, not least the charges of criminality/murder directed at him?

Mesenas responded that "he wrote the story as a practising journalist" but that he also works for the PR company Bang. He says he was "introduced to Paras and checked with The New Paper if it would be interested in a story on him. They were and Murali, its associate editor, joined me for the interview with Paras."

Mesenas claims that Paras did not retain him or Bang. "I am a PR man, new to the business (5 months) and still can't get away from being a journalist (40 years)," Mesenas says. "So you might say I am an occasional practising journalist."

The Singapore media that creates operators like Mesenas likes to think itself as probing, as challenging and as independent as the world's best media, superlatives which few Singapore-watchers outside the city-state share. Critics of the government-controlled Singapore Press Holdings, which owns the New Paper, regard its titles more as government gazettes, as handbooks on how authorities want their subjects to believe and behave, much as Pravda (truth in Russian) and Izvestia (information) operated in the old USSR.

But as Russians used to say, there was little pravda in Izvestia and izvestia in Pravda, and so too Mesenas' and Paras' day out for the New Paper. Glaringly absent from the Paras interview for anyone who knows Nepal's fatal politics, such as the 30 million Nepalis who endure it, was critical story-defining context, of meaningful examination of Paras' own brushes with crime and its role in the downfall of his family's Shah dynasty, which inflicted such ongoing misery on Nepal.

Paras is one of Nepal's most reviled men. Many Nepalis believe it was Paras' excessive, and untried, criminal behaviour that was one of the primary reasons for the Shahs' demise, and the turmoil Nepalis now endure at the hands of their dysfunctional government. This is crucial background to the Paras story, and precious little of it was discussed in the Mesenas-led piece, mostly dressed up to the unsuspecting reader as royal titillation barely a step removed from the likes of Hello Magazine.

When in Kathmandu, Crown Prince Paras of Nepal was not a living god to trifle with, especially after he'd had a big session on the bottle. Johnnie Walker Black Label is his preferred tipple and when word used to course around the bars and restaurants of Kathmandu's fashionable Babar Mahal Revisited that the 37-year-old Paras was drunk again astride his black Harley-Davidson and cruising – often armed - with his thuggish outriders, down would come the shutters on nightspots. Some clubs even employed Paras-watchers to keep an eye on his palace gates and the Babar carpark, lest the royal posse show up drunk and looking to party. Kathmandu's nightspot owners got a little sick of calling in the interior decorators the day after Paras and friends had been out on the razzle.

Nepalis know that Paras has form but his killing of Nepali folk singer Praveen Gurung is perhaps the most outrageous of the many incidents involving him. In August 2000, witnesess described a drunken Paras manhandling a waitress he wanted outside a Kathmandu casino that his father part-owned. Praveen gallantly came to her aid and, according to many witnesses, Paras was none too pleased. Paras ran Praveen over in his SUV and killed him, before he headed back to the morning-after sobriety in the sanctuary of the palace. A half-hearted police investigation into the hit and run took no action.

Mesenas, who refers to the ousted royal as 'Prince Paras' throughout his series, airs a very different take on the incident. "One rainy day, he knocked down one of Nepal's most popular musicians. The musician was riding a motorbike at the time. According to Prince Paras, the motorbike swayed suddenly in front of him, and though he stepped on the brake, he could not stop in time. He attended to the man and took him to the hospital, but he was pronounced dead on arrival. The contrite prince visited the dead man's family the next day. "I paid his wife compensation and took care of his two sons, putting them through school," he says. Mesenas and Murali then write 'all that is in the past."

Every Nepali knows that Paras killed Praveen. Some 600,000 people, their outrage uncorked by the Maoists, signed a petition to Paras' father Gyanendra days after the incident demanding legal action against him. But none was forthcoming, except a request to the errant son to reign in his drinking. A week after Praveen's death, and two days after Paras' residence was surrounded by Maoist-organised student protesters, the Nepali Patra newspaper wrote somewhat portentously;

"The murder of well-known singer and musician Praveen Gurung could prove to be costly for the Royal Palace."

"This is the third time someone, who, as member of the respected Royal Family gets an annual allowance of Rs 300,000 (his wife, Himani, gets Rs 75,000), has killed a commoner. Earlier in 1997, a Pajero driven by Paras hit and killed taxi driver Sanukaji at Putafi Sadak. A year before that, a drunk Paras driving his jeep caused a similar accident in Bharatpur, Chitwan. The people have also not forgotten the other excesses of Paras. In 1996 Paras assaulted a traffic police officer who had gone up to him to inquire about the lights used in his vehicle. About a week later, after hitting a motorcycle near Hattigauda, he went around beating people assembled at the site of the accident. The same year, he drew out a pistol and spread terror at Hotel Soaltee and then drove to the Everest Casino where he fired several rounds in the air. A year later, he drove to the police headquarters and beat up a sentry on duty. Again in 1999 he struck a police officer with the butt of his gun and drove away after threatening him with a machine gun. A month later he went to the Durbar Marg police station and thrashed the policeman standing guard. On election day in May last year he went around driving his car threatening all police officers he came across."

Paras is not a nice man. Not that his Singapore cipher Clement Mesenas – or the New Paper - seem to want anyone to know that.

Then again, maybe Mesenas is simply being a PR man, looking after his new friend. Or is it his client?

Comments (17)add
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written by David Shah (no relation) , April 10, 2009
Its certainly true that Ellis is a Maoist. I heard he first became one growing up in rural Australia, where as a child he showed clear Maoist tendencies by wanting the milk from his pastoralist family's dairy farm to be given for free to the farm workers and not to the imperialist capitalist running dog landowners. Then at his expensive Australian college, disgusted by the sons of the superior elite, he was once seen reading a copy of The Thoughts of Chairman Mao. More clear evidence! It was about this time that Australia's PM Harold Holt was kidnapped by a Chinese Maoist submarine, not drowning as is Canberra's propaganda. This is clear evidence but it gets worse as - and not many Nepalis or Singaporean PR men probably know this - Prachanda went to his same elite Australian college and they became friends, and Prachanda made Ellis a sleeper in his Maoist cell in Melbourne, where Ellis fomented revolution in Australia when he became a journalist, as he still obviously does. Apparently he has posters of Prachanda in his house and a dart board - in Maoist red - with the portraits of various members of royal families. He is clearly a card-carrying commie and we all should out him now. Mesenas, on the other hand, is a Pulitzer-Prize winner and one of the world's leading journalists who cleverly pretends he is a PR man.
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written by scoop , April 09, 2009
good PR for the maoist/communists ELLIS . I guess Mesanes did his PR and your doing yours - what's the difference????

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written by scoop , April 09, 2009
This article is also all heresay. Hardly any journalism. The same sort of rabble dabble produced by anti-palace nepalese media translated into English. Sounds too juch to me like (dare I say it) Maoist propoganda - It's amazing people still buy all that rubbish the maoists spew, even after they have proved to be worse then any party before them - mafia's serving the need of their YCL and PLA - the rest of the citizens can go to hell.
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MD
written by Annapurna , April 05, 2009
Go for the context rather than after a messenger. I see comments that is nothing but just an outlay of preconconcieved notion or hearsay. A person has right to express his impressions without being piegon hold. How illeberal Eric sees "ascetic travellers", I would love to read. After masscare of 15000 or more innocent Nepali people, they (ascetic) hold the high offices in Nepal with no electricity for 18 hours of day, price of essential sky high, no gas for industry, threat and intimidation and killing spree that borders on mania.

Just that you guys know- these ascetic have land holding, pursue and perks even Suharto & his sons would envy. Land price in Kathmandu is comparable to London, why? the loot money from their 10 years of mayhem and killing of innocent Nepali has provided them cash even Buffet would Salvate.

Just stating the fact.
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Who let the dogs in?
written by 7th son , April 03, 2009
In the chilling little money-laundering paradise of Singapore, national religion is the worship of Mammon. The only measure of your worth is the size of your personal GDP so the fact that it gladly hosts a vicious pariah like Paras Shah comes as no great surprise.

Up to your elbows in the blood of your people? Welcome, dear wealthy friend, and would you like an orchid named after you? Fled your country after blagging a coupla hundred million bucks? Hey, you're our kind of guy as long as you stash the loot in our banks. Feeling a little cancerous after all that overindulgence pillaging and looting your fifedom? Our finest medics are at your disposal, dear millionaire sir. The price of everything and the value of nothing, as they say.

Mesenas picked his spin mouthpiece knowing full well that it takes its obligations to the elite very seriously indeed. Fortunately, like all the state-controlled rags, the New Paper has about as much credibility in journalism as the nation's judiciary has with the International Bar Association.
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Why get personal
written by Doubting Thomas , April 02, 2009
Why is it that people always have to get personal in a comment debate like this, instead of focusing on the issues raised in the article in question. This is a singularly Sin City characteristic, never able to debate (they are taught not to question by the One Family State). The glaring fact is the piss artist prince is a hood being sheltered by his ill-gotten Nepalese blood money in a state without protection for the ordinary guy from Tampines who loses his job. Human rights 101 would be a better course for the Merlislanders.
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written by Elisabeth Cheng , April 02, 2009
Manish should take Journalism 101..he may find it enlightening
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written by Manish , April 02, 2009
Laxman, the point is: If that was PR on that side, this PR on this side
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written by Laxman , April 02, 2009
The 'worth, journalistically,' Manish is that PR is not journalism, and context enriches undertanding. It seems this story provides some semblance of balance, background and context lacking, by design or otherwise, in the New Paper series, which was written by a PR man. It doesn't get much more scientific than that. Hope that helps with your quandary.
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written by Manish , April 02, 2009
Patty says, good critque on Clement Mesenas' article. Likewise to keep things balanced somebody should see through Eric Ellis' piece. For the benefit of the readers, Eric requires a "good" crtique. Who is Eric? Why such an emotive, erruptive viewpoint. Wonder, journalistically, what's the worth of Eric's piece.
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Wow! The Royalty everywhere in the World are the same!!
written by Frank Sw'ttenham , April 02, 2009
Royalty are actually Pirates,Scoundrels and Robbers before they became Royalty.I suppose that is why their DNA has these characteristics ....In Malaysia, The Johor State Ruler Murdered two innocent people and got away with it. Many other royalty in Malaysia have been involved in criminal activity. The straw that broke the camels back is that Malaysia's new Prime Minister is suspected of Murder and corruption but at the end of this week he will be in power-Thank god this "Paraiah" has left Nepal!!

But in Singapore, crooks like this will survive as long as they can spend their Nepalese citizens money in Singapore.In Singapore even Robert Mugabe of Zimmy land is welcome to blow his money while his people die of cholera and of poverty!
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Neither fish not fowl
written by PR Charlatan , April 02, 2009
Nowhere in the world is it ehtical for someone working for a PR agency to dabble in journalism, unless that link is clearly stated at the header or footer of an article or broadcast. Conflicts of interest are not acceptable and even the very suggestion of one, as in Bang and the boozy prince alluded to here, smacks of a total disregard by the Bang leadership of normally accepted standards for PR practitioners. This is a serious error of judgement on the part of Bang, one that compounds their foolishness in hiring this tired old scribe in the first place. For him to suggest that he is now "a PR man" is a show of this individual's and Bang's contempt for the profession. He is neither fish nor fowl, being a wholy compromised "journalist" (a term used lightly here, and an incompetent advisor to a second-tier PR set up on matters media. In Singapore it appears anyone can claim to be "a PR man" with no actual qualification to do so except they have some contacts in the state-controlled media combine. Bang should be reported to that toothless local PR incest-shop IPRS, for a start. Their clients should also be warned.
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Big Bang, damp squib
written by Dirty Digger , April 01, 2009
Only in Singapore could a dolt like Clement Mesenas manage to pass himself off as a journalist. He has clearly learned no ethics whatsoever in his fatuous four decade career as a hack. That Bang PR has someone so lacking in the credibility and credentials stakes as its media advisor speaks volumes for the calibre of pr mavens in Merlionland. That a pr floozy like Mesenas appears to have become still dabbles in what he is pleased to call journalism is a discredit to the many, excellent and candid journalists who try their best in Singapore to tell the truth and represent objectivity. Bang should fire the loafer and return any fees it took from the fallen inebriate prince to the Nepali people. Ever first to announce its "huge" new account wins, Bang has a long way to go before earning its spurs as a professional consultant.
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written by Ramesh , April 01, 2009
Its true that these articles were designed to rehabilitate Paras' reputation. But anybody who read the third article will see nothing but a pathetic man approaching the age of 40 who acts like he's 20. His wife left him, he has had a heart attack, his friends appear to be bigger losers than he is and his going to nightclubs like a kid. Its clear that Paras knows that his life has become meaningless since the end of the monarchy. He is the kind of person that knows he needs to stop his lifestyle but cannot because he has no self-control.
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PR for Angella Cheng and Paras
written by kk , April 01, 2009
Dear Writer,

A very well written article. I would recommend you to please read the third article on that series and comment. The third article is even a bigger PR for an ordinary Singaporean women, who helped theEx-CP to find an apartment. Third article on that series published by the New Paper that was another PR Agenda for a women named Angella Cheng where she claims that ex-King Gyanendra gave up his throne because she called someone in Nepal. Unfortunately the link to that article is now broken in the New Paper website, but I am sure plenty of Singaporeans would have a hard copy with them if you want to refer to, post a reply back. I request you to please express your views after reading the third article on the series.
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written by Patty , April 01, 2009
Excellent critique on Clement Mesenas' self-serving article on Paras. The article was completely out of context and was attempting to cast Paras in a much better light. It is not going to work. Even if Paras were innocent, what country would want him as a statesman when his only skills seem limited to painting the town red? And what does it say about the man when he's living a bachelor's life in Singapore rather than being with his wife and children back in Nepal? Don't look back, Nepal; you deserve much better than Paras.
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Good
written by Sujit Mainali , April 01, 2009
God writing. Writer seems to have better knowledge about Nepal. Being a Nepalese, I request the writer to concentrate his another writing about roayal massacre. You will be amazed to find the role of INTERNATIONAL player in that horrified bloodshed night.
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